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Reports and Articles
 
 

Major Studies and Publications
 

Now in its 15th year, MMRR is an informative analysis of Canadian retailers and their competitive position. It measures the relative performance of over 130 retailers as well as the competitive action in 32 specific product categories. The report also covers shopper attitudes, store ratings, loyalty programs, e-commerce, advertising, and much more, and is used by both retailers and industry suppliers.

For more information, see MMRR.
 
 

is an in-depth guide to new, leading-edge approaches to newspaper advertising pricing and growing revenues. Volume 1 of this practical, full color, 200+ page report is written by Len Kubas of Kubas Consultants, who specializes in newspaper marketing and management issues. For more information, click here.

 
 

Free Articles

The following items can be viewed or downloaded directly. Many are in PDF format and you need the Adobe Acrobat Reader to view them. The Reader is free and is available from Adobe.


Newspapers

Click here to see an up-to-date listing of articles and presentations from the Kubas experts on advertising pricing, building revenues and linage, and increasing profits for newspapers.
 

Retail

  • Retail Sales Outlook, a quarterly update and projection of retail sales, with separate PDFs for the U.S. and Canada. Q4 2009 reports are now available.

  • The Cross Border, November 2007, notes on retailer issues due to the appreciation of the Canadian dollar and cross-border shopping, originally prepared for Retail Council of Canada, you can download now.

  • Hardware and Housewares - Looking Ahead, April 2007, on major trends and developments in this industry sector, presented at the Canadian Hardware & Housewares Manufacturers Association Spring Conference, in PDF format you can download now.

  • Flyer Advertising: The Big Picture, February 2007, on major trends in the insert advertising industry, presented at RAC Canada's Third National Retail Flyer Symposium, in PDF format you can download now.

  • UpMarket, DownMarket, October 2006, an innovative analysis of "market status", with consumer profiles and scores for 110 major retailers, in PDF format you can download now.

  • Impact of Combo Stores, January 2006, Kubas Consultants' presentation at Retail Council of Canada's The War of the Retail Titans seminar, in PDF format you can download now.

  • Comparing Retail in the United States and Canada, November 2004, an analysis of retail industry similarities and differences between the two countries; in PDF format you can download now.

  • There Must Be 50 Ways To Improve Your Retail Preprints, July 2002, a special report in celebration of Kubas Consultants' 25th year in business. While directed at retailers, this report will also be useful to printers, designers, vendors and distributors. For more information, go to 50 Ways (opens in a new window).

 

Press Releases

  • Kubas Consultants Releases Major Market Retail Report 2008, June 2008, including top retailers, best performers and other study highlights. In PDF format you can download now.


 
Other Items

  • Kubas Consultants Profile, our one-page company profile in PDF format you can download now.

  • Competitor's Creed, about the lion and the gazelle, for those who want to know what the words are. In PDF format you can download now.




 


 

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