|
Home
Company Profile
Kubas Consultants for Newspapers
Introduction
Services
Clients/Testimonials
Reports
Articles
What's New
Contact Us
Communications
Research Centre
Reports & Articles
Contact Us
|
|
Build Profitable Ad Revenues with
New Ideas for Newspapers
A Collection of 13 Articles
|
|
This collection of short, to-the-point articles has been thoughtfully chosen for you. Learn different, new ways
you can turn things around and rebuild your ad revenues.
The theme is how to use new and better methods to price, package, and sell ads.
33 pages of ideas from newspaper revenue experts Len and Chris Kubas deliver value, for only $85 U.S. Check
the Contents below, incl. a bonus article.
Includes charts, graphs, and images that make understanding key ideas easy.
Available in full color as a downloadable Adobe Acrobat (pdf) file.
|
|
Click the image above to see a
sample article
|
|
|
Table of Contents
Topic: Why Change How You Price Ads?
Solved! The Case of the Missing Rate Increase Page 1
Navigating Uncharted Advertising Waters 3
Topic: How to Grow Your Ad Revenues
Are Newspapers Ready to Make Money by Managing Their Revenues? 5
A Formula to Multiply Your Advertising Revenues 7
You Can Lead Advertisers to Water, But Can You Make Them Drink? 9
Topic: More Profitable Ad Sales
Putting A Price on the Costs to Serve Advertisers 11
Topic: New Metrics, Or the Numbers to Watch
Better Newspaper Metrics Mean Better Management 13
Undo the Tourniquet of Transient Rates 15
Topic: Specific Techniques that Make More Money
Frequency Is the Guts of Our Business (FITGOOB) 17
The Merits of Selling Modular Ads 19
Visual Impact PricingTM for Profit 21
Topic: The Internet and Other Important Ideas
"…Who Has Got This Internet Thing Figured Out?…" 25
Conclusion
The Rate Card of the Future 29
Bonus Article: What Do You Do Next? 31
|
|
How to Purchase
- Pay by Visa, Master Card, Discover, or American Express credit cards
- E-commerce solution by PayPal = safe and secure
- Adobe Acrobat (pdf) file format = easy to download
- Just $85 U.S. per copy
|
|
Click here to buy
Build Profitable Ad Revenues with New Ideas for Newspapers now. Your satisfaction assured from Kubas Consultants.
|
For More Information
Chris Kubas
Vice President
Kubas Consultants
2300 Yonge Street, Suite 2002
Toronto, Ontario
Canada M4P 1E4
Phone: 416-487-7040, extension 112
Fax: 416-487-0816
Click
here to e-mail us
|