Kubas Consultants | For Newspapers


	Helping Newspaper Managers

Build Profitable Ad Revenues with
New Ideas for Newspapers

A Collection of 13 Articles

This collection of short, to-the-point articles has been thoughtfully chosen for you. Learn different, new ways you can turn things around and rebuild your ad revenues.

The theme is how to use new and better methods to price, package, and sell ads.

33 pages of ideas from newspaper revenue experts Len and Chris Kubas deliver value, for only $85 U.S. Check the Contents below, incl. a bonus article.

Includes charts, graphs, and images that make understanding key ideas easy.

Available in full color as a downloadable Adobe Acrobat (pdf) file.

Click the image above to see a
sample article

Table of Contents

Topic: Why Change How You Price Ads?
Solved! The Case of the Missing Rate Increase  Page 1
Navigating Uncharted Advertising Waters  3

Topic: How to Grow Your Ad Revenues
Are Newspapers Ready to Make Money by Managing Their Revenues?  5
A Formula to Multiply Your Advertising Revenues  7
You Can Lead Advertisers to Water, But Can You Make Them Drink?  9

Topic: More Profitable Ad Sales
Putting A Price on the Costs to Serve Advertisers  11

Topic: New Metrics, Or the Numbers to Watch
Better Newspaper Metrics Mean Better Management  13
Undo the Tourniquet of Transient Rates  15

Topic: Specific Techniques that Make More Money
Frequency Is the Guts of Our Business (FITGOOB)  17
The Merits of Selling Modular Ads  19
Visual Impact PricingTM for Profit  21

Topic: The Internet and Other Important Ideas
"…Who Has Got This Internet Thing Figured Out?…"  25

Conclusion
The Rate Card of the Future  29
Bonus Article: What Do You Do Next?  31

How to Purchase

Pay by Visa, Master Card, Discover, or American Express credit cards
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Just $85 U.S. per copy

Click here to buy Build Profitable Ad Revenues with New Ideas for Newspapers now. Your satisfaction assured from Kubas Consultants.

For More Information

Chris Kubas
Vice President
Kubas Consultants
2300 Yonge Street, Suite 2002
Toronto, Ontario
Canada M4P 1E4

Phone: 416-487-7040, extension 112
Fax: 416-487-0816
Click here to e-mail us