Kubas Consultants | For Newspapers


	Helping Newspaper Managers

Introducing ...

ZipPoint

a new service for newspapers from Kubas Consultants
designed to empower with market intelligence

ZipPoint is a map based analysis and market report designed for U.S. newspapers using the Zip codes in your coverage area. And most importantly, it's also a sales and promotion tool. You can get a free sample report below.

Use ZipPoint for these three critical jobs:

1. Improve ad sales, especially preprints, community, and zone products

2. Focus circulation initiatives in all the right places - that advertisers want

3. Rebuild market leadership, impress advertisers, and boost sales force confidence

ZipPoint is designed to make your newspaper the "go to" authority on your local market. It analyzes your Zip codes on a dozen critical marketing and advertising dimensions. Easy-to-understand Index scores are used throughout, plus ZipPoint provides high quality maps to illustrate the results.

ZipPoint includes the Kubas Market Potential Index™ (KMPI), which is applicable to a broad range of marketers and advertisers. But there are also more targeted metrics, like the College Graduates Index, Hispanic Population Index, and more.

The ZipPoint Market Report is designed for major sales presentations as well as for sales reps’ day-to-day use. Extract, mix, and match as needed. Plus, there are hundreds of examples of advertisers who can be targeted with ZipPoint. Now you can call an account and say "I've got something new to show you!".

The ZipPoint Circulation Report is geared to optimizing circulation promotion efforts by targeting the Zips that are the most attractive to advertisers. Tactics can be based on Sunday versus daily and subscriber versus single copy penetration.

ZipPoint delivers maximum marketing muscle at a very attractive price. The basic report starts at $2495. You could recoup your investment in weeks.

Get the strategic background paper: How To Zip Sell Your Newspaper.

Product information is here: Presenting ZipPoint.

Or download a complete free sample ZipPoint Market Report, based on real data for a real market.

ZipPoint truly is designed to empower with market intelligence.

Build Profitable Ad Revenues with
New Ideas for Newspapers

A Collection of 13 Articles

This collection of short, to-the-point articles has been thoughtfully chosen for you. Learn different, new ways you can turn things around and rebuild your ad revenues.

The theme is how to use new and better methods to price, package, and sell ads.

33 pages of ideas from newspaper revenue experts Len and Chris Kubas deliver value, for only $85 U.S. Check the Contents below, incl. a bonus article.

Includes charts, graphs, and images that make understanding key ideas easy.

Available in full color as a downloadable Adobe Acrobat (pdf) file.

Click the image above to see a
sample article

Table of Contents

Topic: Why Change How You Price Ads?
Solved! The Case of the Missing Rate Increase  Page 1
Navigating Uncharted Advertising Waters  3

Topic: How to Grow Your Ad Revenues
Are Newspapers Ready to Make Money by Managing Their Revenues?  5
A Formula to Multiply Your Advertising Revenues  7
You Can Lead Advertisers to Water, But Can You Make Them Drink?  9

Topic: More Profitable Ad Sales
Putting A Price on the Costs to Serve Advertisers  11

Topic: New Metrics, Or the Numbers to Watch
Better Newspaper Metrics Mean Better Management  13
Undo the Tourniquet of Transient Rates  15

Topic: Specific Techniques that Make More Money
Frequency Is the Guts of Our Business (FITGOOB)  17
The Merits of Selling Modular Ads  19
Visual Impact PricingTM for Profit  21

Topic: The Internet and Other Important Ideas
"…Who Has Got This Internet Thing Figured Out?…"  25

Conclusion
The Rate Card of the Future  29
Bonus Article: What Do You Do Next?  31

How to Purchase

Pay by Visa, Master Card, Discover, or American Express credit cards
E-commerce solution by PayPal = safe and secure
Adobe Acrobat (pdf) file format = easy to download
Just $85 U.S. per copy

Click here to buy Build Profitable Ad Revenues with New Ideas for Newspapers now. Your satisfaction assured from Kubas Consultants.

For More Information

Chris Kubas
Vice President
Kubas Consultants
2300 Yonge Street, Suite 2002
Toronto, Ontario
Canada M4P 1E4

Phone: 416-487-7040, extension 112
Fax: 416-487-0816
Click here to e-mail us