Rate Card Revitalization

Improve rate card selling effectiveness by identifying and solving problem areas, eliminating unproductive policies, simplifying and streamlining

• Detailed Rate Card Analysis
• ROP, Classified and Preprint Pricing
• Discounts
• Frequency Program Pricing
• Added Value & Premium Pricing
• Day-of-Week Pricing
• Color Pricing
• Sales Terms and Policies
• Rate Benchmarks, Newspaper Comparables
• Rate Card Layout & Design
• Executive Report and Recommendations

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