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Kubas Consultants for Newspapers

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Background
 

Who We Are

Kubas Consultants is an experienced, results-oriented marketing research and consulting firm. We serve U.S, Canadian, and international clients in sectors such as retailing, media, financial services and allied industries, on both consumer and business-to-business issues. We trade on our expertise and ability to produce effective results.
 

What We Do

We supply the critical components our clients need to move forward, through:

• Research,

• Analysis,

• Planning,

• Strategy.

Our services are primarily applied in two areas:

• Business Development: market expansion, new products and services, merchandising, advertising, sales and competitive strategy;

• Performance Improvement: marketing operations efficiency and effectiveness, customer satisfaction and retention, and best practices.

We work from the shop floor through to the corporate boardroom, and are also involved with special studies on "big picture" market trends and developments. See Clients & Services for more on our capabilities.
 

Approach

Our approach starts with examining strategic issues and critical decision points with our clients. This drives information and analytical needs, which we resolve expertly and expeditiously. We then provide objective, intelligent and insightful recommendations directed at specific business objectives and advise our clients accordingly.
 

Corporate

Kubas Consultants is a division of Metro Business Services Inc. Our other operating divisions are:

• Kubas Consultants for Newspapers, specializing in newspaper marketing, advertising pricing, rate structures, and growing revenues;
• The Communications Research Centre, our consumer research arm.

Kubas Consultants was established in 1977.

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